After a 12 year stint in its first boutique in one of New York’s most popular destinations, cheap replica IWC Schaffhausen watches has made the move to a new space at 645 Madison Avenue, at the corner of 60th and Madison.
The new boutique offers exclusive amenities, including a transparent watchmaker atelier, a product test lab display and the perfect fake IWC Portugieser watches individualization service.
Drawing inspiration from its surroundings, the space blends Swiss engineering and fine watchmaking with New York City style.
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Inside the 2,357-square-foot boutique with a black and white color scheme, floor-to-ceiling windows connect the indoors and outdoors where customers can explore the IWC collections, such as the UK AAA replica IWC Pilot’s Watches, Portugieser and Ingenieur.
On a central display, the collections are shown alongside different modules, highlighting best quality IWC copy watches’ expertise in colored ceramics, chronographs, and case engineering.
The inner workings of the IWC-manufactured 52000 caliber automatic movement and the Pellaton winding system are also explained with the help of large models.
A separate fine watchmaking exhibition showcases complex complications. Marking the arrival of the newly introduced Portugieser collection in the US, the IWC Portugieser Eternal Calendar (Ref. IW505701) replica watches wholesale with a moon accuracy of 45 million years is displayed there.
For the first time, the Swiss luxury watch manufacturer has a fully transparent watchmaker atelier at the front of the boutique featuring a product test lab display – yet another boutique first for IWC Schaffhausen.
Visitors can observe the artisan skills of an IWC watchmaker working on IWC-manufactured movements. With the possibility of connecting the Cyberloupe to the large screen on the back wall, they can also get a closer look at the tiny components inside.
The product test lab station showcases selected steps of Swiss made IWC super clone watches’ various product testing procedures. The first station is a bath test for corrosion and water resistance, while the second shows the strap torsion test.
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The third station displays the endurance test for chronographs. Glass walls separate the atelier from the Portugieser individualization service area and meeting area.
Exclusively available at IWC flagship boutiques, customers can customize their IWC Portugieser Chronograph replica watches shop by selecting from a range of case materials, dial colors, hand and applique material, bracelet options and an optional case engraving.
Additionally, IWC Schaffhausen introduces a strap configurator for Portugieser, Pilot’s Watch and Portofino models together with Manufacture Jean Rousseau. Each strap is fully customizable from materials, colors, linings, stitching and even optional engravings to suit individual preferences.
Adding to the welcoming atmosphere, the boutique has a fireplace, lounge, and bar, the BIG PILOT CAFE NYC, where visitors can enjoy coffee beverages made from a specially developed IWC coffee.
A subtle nod to the city that never sleeps and its unique coffee culture, IWC Schaffhausen and Coffee Project New York collaborated to curate the IWC New York Flagship Signature Coffee.
Dedicated to improving the quality of life for everyone in the coffee supply chain, Coffee Project New York is a minority women-owned coffee company with several shops, a local roastery and an education campus.
Visitors can unwind and immerse themselves in the world of top IWC fake watches in the lounge, where they can virtually tour the Manufakturzentrum in Schaffhausen or participate in virtual events and meetings. The lounge is also suitable for VIP and private events and the bar doubles as a space for watchmaking classes.
The opening of the Madison Avenue IWC flagship boutique comes shortly after the grand opening of the Rodeo Drive flagship boutique opening in Beverly Hills, making it the fifth flagship globally. The new IWC flagship boutique is located at 645 Madison Avenue, New York, NY 10022, USA.
In a LinkedIn post, Stanislas Rambaud, brand president for North America at IWC Schaffhausen, said: “The whole IWC Schaffhausen team is really pleased as this concept truly represents the DNA of IWC, which reflects modernity while putting craftsmanship and engineering at the center of everything we do,”
“We can’t wait to welcome our customers, watch enthusiasts, and the watch curious to talk and learn about our watches and longstanding heritage.”
“Opening our flagship boutique on Madison Avenue is a great milestone for IWC Schaffhausen. Madison Avenue’s illustrious reputation epitomizes our commitment to excellence, which makes it the perfect setting for our new boutique. Every corner and detail of the boutique have been meticulously considered to create a unique atmosphere where customers and best UK replica watches lovers – new as well as existing – can deep-dive into our history, engineering, and craftsmanship,” Franziska Gsell, CMO of IWC Schaffhausen